Collection: Organic Cotton Babywear

We are so thrilled to be stocking some beautiful organic, cotton baby items from Fibre For Good. We met Carl recently and were so inspired by his story and initiative, as well as being horrified to learn of some of the impact of mainstream fashion production.

Carl Ludwig and long-time friend Fiona Su established Fibre for Good to address the environmental ravages they saw routinely taking place around the world – all in the name of affordable fashion. The Fibre for Good story really began with the uttering of a simple 4-word statement: “This simply isn’t sustainable”. That’s all Carl could say when he realised that a clothing factory in Bangladesh was going through 2700 litres of water to produce a single t-shirt.

Fibre for Good Organic Natural Colour Cotton (ONCC) grows in three naturally occurring colours, that means no bleaching, dying or chemicals added.

• Mother Nature is entirely responsible for the colours of our cotton. No dyes are used in the process!
• The super softness of organic natural colour cotton is due to the hollow core, which is able to absorb moisture, breathe and protect baby’s skin. Minimal processing of the cotton allows it to retain that softness plus natural hypoallergenic and anti-static properties, making it healthier and more comfortable to wear.
• Very little water is required to cultivate this drought resistant cotton. The only time water is used during processing is when the fibre is washed after harvest. This equates to a water saving of 80-90% when compared to commercially produced cotton products.
• The cotton is hand-picked and grown from non-modified seeds, descended from plants thousands of years old.
• Another advantage of minimal processing and no genetic modification is fibre integrity. With proper care, our products will last well after bub has outgrown them and be in good condition for future siblings!

There is so much more to the story that we can't wait to share, but for now we hope you love these beautiful, consciously created garments that are truly made with the utmost love and care - both for our babies, people and the planet.